Customer Segmentation

Understand Your Customers Deeper: Intelligent Segmentation for Business Growth

Transform customer data into actionable insights for personalization, retention, and revenue growth in Retail & eCommerce.

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The Impact of a "One-Size-Fits-All" Customer Approach

In the competitive Retail & eCommerce market, treating all customers the same is a recipe for missed opportunities and wasted resources.

30%

Avoidable customer churn due to lack of personalization.

3 Core Challenges

Ineffective marketing, low loyalty, and difficulty identifying growth opportunities.

10%

Decrease in conversion rates due to irrelevant offers.

Barriers to Understanding Your Customer Base

While customer data is abundant, many Retail & eCommerce businesses struggle to transform it into meaningful and actionable segments.

Fragmented Customer Data

Lack of Actionable Insights

Generic Personalization Efforts

Unlocking Customer Value Through Intelligent Segmentation

Our solution analyzes complex customer data to reveal clear segments and powerful insights, empowering highly targeted marketing strategies.

High-Value Customer Segment Identification

Discover groups of customers based on purchasing behavior, preferences, demographics, and lifetime value (LTV) potential, allowing you to focus on the most profitable segments.

Cross-Channel Marketing Personalization

Tailor messages, offers, and shopping experiences for each segment, increasing relevance, engagement rates, and conversions across email, web, and advertising.

Proactive Retention & Churn Prevention Strategies

Detect high-risk churn customers earlier and implement targeted retention campaigns, while also identifying and capitalizing on upsell/cross-sell opportunities.

Customer Segmentation in Real-World Action

Our customer segmentation solution has been successfully implemented in various Retail & eCommerce scenarios, leading to significant improvements in business performance.

E-commerce Email Campaign Personalization

Group customers by purchase history (e.g., first-time buyers, repeat purchasers, specific category buyers) to send highly relevant promotions and content.

E-commerce Email Campaign Personalization

Group customers by purchase history (e.g., first-time buyers, repeat purchasers, specific category buyers) to send highly relevant promotions and content.

E-commerce Email Campaign Personalization

Group customers by purchase history (e.g., first-time buyers, repeat purchasers, specific category buyers) to send highly relevant promotions and content.

Brick-and-Mortar Retail Loyalty Offer Optimization

Identify in-store customers with high visit frequency or basket value to offer exclusive discounts or early access to new products.

Brick-and-Mortar Retail Loyalty Offer Optimization

Identify in-store customers with high visit frequency or basket value to offer exclusive discounts or early access to new products.

Brick-and-Mortar Retail Loyalty Offer Optimization

Identify in-store customers with high visit frequency or basket value to offer exclusive discounts or early access to new products.

Churn-Risk Customer Management

Pinpoint customers exhibiting behavioral patterns leading to churn (e.g., declining purchase frequency, inactivity) to trigger targeted retention campaigns.

Churn-Risk Customer Management

Pinpoint customers exhibiting behavioral patterns leading to churn (e.g., declining purchase frequency, inactivity) to trigger targeted retention campaigns.

Churn-Risk Customer Management

Pinpoint customers exhibiting behavioral patterns leading to churn (e.g., declining purchase frequency, inactivity) to trigger targeted retention campaigns.

Effective Digital Ad Targeting

Build custom audiences for paid advertising campaigns based on rich behavioral and demographic segments, significantly boosting ad ROI.

Effective Digital Ad Targeting

Build custom audiences for paid advertising campaigns based on rich behavioral and demographic segments, significantly boosting ad ROI.

Effective Digital Ad Targeting

Build custom audiences for paid advertising campaigns based on rich behavioral and demographic segments, significantly boosting ad ROI.

Ready to Discover Hidden Insights?

Let PERURI Graph help you unlock the true potential of your data.